Don’t look for LGBTQ+ storylines in romance movies on cable channel Great American Family, says one of its key players, conservative Christian actress Candace Cameron Bure.Bure, once the “secular Christmas rom-com queen of the Hallmark Channel,” left Hallmark this year for Great American Family, which “is positioning itself as the God-and-country alternative for holiday entertainment,” as The Wall Street Journal puts it.
She went along with Bill Abbott, who resigned as chief executive of Hallmark Channel parent company Crown Media Family Networks to become chief executive of Great American Media, parent of Great American Family.
Bure is “the face” of Great American Family, the Journal notes, holding the title of chief creative officer and producing and acting in movies.In a recent interview, the Journal asked Bure if Great American Family will feature same-sex couples in holiday romance movies, as Hallmark has begun to do. “I think that Great American Family will keep traditional marriage at the core,” she replied.Abbott, however, left the door open a tiny crack. “It’s certainly the year 2022, so we’re aware of the trends,” he told the Journal. “There’s no whiteboard that says, ‘Yes, this’ or ‘No, we’ll never go here.’”Bure, an alum of the series Full House and Fuller House and the sister of right-wing (and anti-LGBTQ+) Christian actor Kirk Cameron, has sent mixed signals to the LGBTQ+ community and other marginalized people over the years.
In 2015, while a cohost on The View, she defended an Oregon bakery that refused to provide wedding cakes to same-sex couples.