President Xi Jinping has demanded a “national rejuvenation” which will see tighter control of all sectors of society from the Communist Party.
The new rules require broadcasters to “resolutely put an end to sissy men and other abnormal esthetics” on screen. There has been concern from officials in the government that Chinese pop stars are not encouraging men to be masculine enough.
These “vulgar internet celebrities” should be avoided at all costs, the broadcast regulator in China has announced. Television should instead “vigorously promote excellent Chinese traditional culture, revolutionary culture and advanced socialist culture” at all times.