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John Lewis pulls advert showing boy in dress, heels and makeup from air
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The home insurance commercial was fiercely criticised by conservative critics, with some seeing it as an example of “male entitlement” and others called it “sexism encapsulated in 60 seconds.” First airing on television during the week of 11 October, the advert sees a young boy dancing around his home as Edge of Seventeen by Stevie Nicks plays.
As he does so, he messes up the house by doing things like throwing glitter, smearing paint on the walls and knocking photo frames off the wall.
It will no longer appear on air as regulators told John Lewis that it could mislead viewers into believing the insurance policy advertised covers such behaviour.
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09.02 / 07:55
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