Last week, John Lewis released a commercial that featured Reggie Parker dancing around his home as Edge of Seventeen by Stevie Nicks plays.
As he does so, he messes up the house by doing things like throwing glitter, smearing paint on the walls and knocking photo frames off the wall.
While many viewers praised the commercial for its carefree and gender-nonconforming message, some have shared outrage over the advert.
The mother of the young actor has since come out condemning the conservative critics for their close-minded comments. In an interview with Daily Mail, Sam Parker said she was “shocked” by the polarising comments. “I am shocked it has caused so much controversy.