Facebook — err, Meta — has been on a massive rebranding mission as CEO Mark Zuckerberg attempts to steer the ship away from its former namesake, towards yet-unrealized virtual and augmented realities.Apparently, he’s also rebranding employees themselves.Employees at the social media giant will now refer to each other as “Metamates,” Zuckerberg announced in an employee town hall on Tuesday.According to Meta’s vice president of augmented and virtual reality, Andrew Bosworth, the term is a play on the naval-inspired slogan used at Instagram: “ship, shipmates, self.”Tech reporter Alex Heath was one of the first to share the news:– last value, and I am not making this up: “Meta, metamates, me”A slide shows this text in bold all caps next to Zuck talkingI am told Zuck said this without laughing and explained it had to do with a story about ships and shipmates— Alex Heath (@alexeheath) February 15, 2022As one commenter pointed out, “It’s a long long longtime Navy thing – “Ship, shipmate, self.
Which makes sense when the failure of the first thing – ship – sends the other two to the bottom of the Atlantic. Very much less so when you can just go work for Google.”Reaction to the new name probably isn’t what Zuck was hoping for:Metamates sounds like single-serving Metamucil packets.
https://t.co/PSuEQAqJc4— John Bradley (@johnwbradley) February 15, 2022Metamates sounds like a dating app for polyamorous people to set up their current partners with new partners https://t.co/nT5ydMbeC8— Ellen Nitchals (@EllenNitchals) February 15, 2022I’m sorry.
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