Pride shouldn’t just be one day of the year but an event whose spirit lives on. And while the struggle to make that happen in the real world continues – we can at least bring that idea live now in augmented reality (AR).
This year, GSN’s Digital Pride has worked with creative agency AMV BBDO to find new ways to make Pride happen as coronavirus prevented in real life events.
Together we collaborated with Snapchat and its Official Lens Creator community to create these AR festival floats. The virtual Digital Pride Floats bring the fun of Pride into your lounge, kitchen, back garden or onto the streets.
Each AR float has two parts. Snapchatters can place individual Pride floats into anything they are looking at. And if they turn their phone