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This is why bi comic Joe Lycett has changed his name to Hugo Boss
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gaystarnews.comBritish bisexual comic Joe Lycett has changed his name to Hugo Boss to protest the way the company protects its brand. Lycett tweeted: ‘So @HugoBoss (who turnover approx $2.7 billion a year) have sent cease and desist letters to a number of small businesses and charities who use the word ‘Boss’ or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding. ‘It is clear that @HugoBoss HATES people using their name.
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09.02 / 14:22
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