Joe Lycett is no more. Long live comedian Hugo Boss! The pansexual Brit, born Joe Lycett, explained on Twitter that he legally changed his name to Hugo Boss to protest the luxury brand sending cease and desist letters to smaller businesses that have the word “boss” in their names.

Welsh brewery Boss Brewing, for example, has outlaid nearly £10,000 defending itself against the company Hugo Boss. Got your dad on my mind A post shared by Hugo Boss (@joelycett) on “So @HUGOBOSS (who turnover

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