A young man nails a work presentation, is congratulated by his coworkers, swings by a bakery, and then attends a party with his friends and family members.
The scenario that plays out in a recent ad for the HIV medication Dovato is much like a typical day for Luciano Reberte, who stars in the Spanish-language commercial — the first of its kind for the drug’s maker, ViiV Healthcare.Conceived and produced fully in Spanish, the commercial began airing this summer on the Univision and Telemundo networks.
Reberte, a patient ambassador for Dovato since December 2018, was asked by ViiV executives to be part of the historic ad, but only if he shared his personal story with the commercial’s producers.