offers free antiretroviral treatment to all people living with HIV, but still just over half are on meds, and not all of them are sticking to their regimen, even though that’s key to maintaining their own health and assuring they won’t transmit the virus to others.
So health care providers in Chennai, the nation’s fifth-largest city, are tapping into the power of entertainment and social media to spread the message of undetectable equals untransmittable.
Voluntary Health Services, a hospital in Chennai, and Sahodaran, an organization focusing on men’s sexual health, have partnered for the U=U campaign, which features Aarthi Ganeshkar, a popular actress and comedian.