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02.12 - 20:37
VIVA GLAM by Mac Cosmetics collaborates with Keith Haring for World AIDS Day
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The glamour has been cranked up higher, the lipsticks are bolder, and the need to give back and raise awareness has never been more important.
So to mark the 27th year of VIVA GLAM, Mac Cosmetics partner up with queer revolutionary artist Keith Haring to continue their pledge of donating 100% of all proceeds to raising awareness and funds for the education and prevention of HIV/AIDS.
The collaboration undeniably holds sentimental value and is the perfect homage to Haring’s legacy, as he tragically passed of AIDS-related complications in 1990.
But his legacy and inclusive motto, ‘Art is for everybody’, is the perfect marriage with Mac Cosmetics’ DNA values of ‘All Ages, All Races, All Genders’.
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