People hate the term “influencer” – and I totally get it. No one wants to feel like they’re being swayed by something other than their own opinions.
Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They regularly create content about a niche interest and continuously posts about that topic online.
The job of the influencer isn’t to sell you garbage you don’t want. It’s to create content and curate entertaining media that sometimes features experiences, products, and services.
With consistency and high-quality content comes a large following of engaged people who pay close attention to their views. This distinction is doubly important when we’re talking about.