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Express Yourself with MATCHESFASHION’S new Spring/Summer campaign

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Themes of friendship, celebration and optimism radiate effortlessly throughout MATCHESFASHION’s latest editorial. Photographer Pablo Di Prima captures a diverse assortment of models in an intimate and domesticated setting, giving hope to hopefully a better summer ahead.

The underlining message is to ‘Express Yourself’ in the most authentic and positive way. Simon Chilver’s, Creative Director at MATCHESFASHION, expressed his excitement at the campaign, saying ‘One of fashion’s many functions in our lives is to offer us not just fantastic things to wear but also to inspire us with new ideas, concepts, stories.

For our SS21 collection story, we felt at his particular moment that many people would also be looking to designers for optimism,.

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