masterclass in shutting down homophobic trolls. In a video released on Twitter by Ford Europe, the automaker revealed its new and improved “Very Gay Raptor” decked out in rainbows and gold glitter.
In a statement, the company said it wanted to make its position as an LGBTQ+ ally that stands up to discriminatory speech “very clear.” In the video, the truck gets a digital remake with a gold glitter paint job and rainbow decal, and the whole thing ends with the statement “Happy Pride.” But the company took it one step further and gave the truck a real-life makeover.