Most praised the inclusive advert but a small minority have signed a petition on campaigning website CitizenGO to have the trailer banned for being offensive to Christians.The petition reads: ‘By choosing to feature a same-sex couple, Cadbury’s are clearly hoping to cause controversy and escape criticism, by claiming that any objections must be rooted in “homophobia”, but members of the LGBT community have also expressed their dislike of this campaign.‘Cadbury’s should not be seeking to hide under cover of LGBT rights to conduct a campaign which sexually objectifies individuals.‘If the couple in question were heterosexual, the advertisement would likely be prohibited, given the sexually explicit and graphic nature of the kiss.‘Cadbury’s are.
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