When you fluff up pillows on your well-worn sofa, or turn your shirt sleeves up just-so, or sprinkle some spices over your morning eggs, you may be engaging in the art of the “jeuje.” Or is it “zhoosh”?
Make that “zhuzh.” However it’s spelled, the word is used to convey what is often hard to: the act of adding an extra something special, a little oomph, to a dish, hairdo, outfit or any number of things.
But where did it come from? Theories abound online. A few have placed their bets on Yiddish. Others swear the term is Romani in origin, derived from the word “zhouzho,” meaning clean or neat.
And still others insist that it is an expressive formation, like “whoosh.” The most interesting origin story is also the one with the most historical backing.