Legendary icon Cher is unveiled as the new face of UGG

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Ugh. Wait we mean, UGG! The Noughties’ most popular brand is back, but it never really left. So let’s not call it a comeback but more of a Y2K revival.

Literally, it’s only the third week of January and we have already been treated to two iconic drops. To kickstart the year,  UGG revealed the new face of their “Feel__” campaign as the ever-iconic superstar, Cher.

In the campaign video, Cher talks about being unapologetically herself: “I’ve spent a lifetime of people either hating me or loving me.

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