Mariachi Arcoiris, the world’s first LGBTQ mariachi band, has partnered with Estrella Jalisco beer to encourage open conversations about machismo culture, inclusivity, and identity.
The company says it embraces contemporary culture and change, while valuing and maintaining important traditions. This dynamic is mirrored in many Mexican-American families and communities across the county, and Estrella Jalisco wants Mariachi Arcoiris, which also is known as Mariachi Arcoiris de Los Angeles, to help bridge the two worlds. “Progressive values are often at odds with more traditional views — particularly when it comes to gender identity and sexual orientation,” Carlos Samaniego, founder and director of the Los Angeles based Mariachi Arcoiris, said