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Snapchat’s new Digital Pride floats make Pride happen before your eyes, wherever you are
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Snapchat users will be able to make Pride happen before their eyes with new augmented reality (AR) festival floats. The project is a collaboration between creative agency AMV BBDO, GSN’s Digital Pride and Snapchat and its Official Lens Creator community.
The virtual Digital Pride Floats bring the fun of Pride into your lounge, kitchen, back garden or onto the streets. Each AR float has two parts.
Snapchatters can place individual Pride floats into anything they are looking at. And if they turn their phone around to take a selfie, they can transform their face with a Pride makeover. A Pride of the future You can find the floats by searching ‘DigitalPride Float’ on Snapchat.
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04.08 / 10:51
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HRH Crownprincess Victoria opens Stockholm Pride Digital Parade
HRH Crownprincess Victoria gave the opening speech at Stockholm Pride Digital Parade on Saturday, August 1, which we have published in full below. Click here to see the a video of the speech.‘Dear Pride celebrators,‘On this day, Stockholm would usually be adorned with rainbow flags.‘There would normally be an atmosphere of celebration, joy and above all pride as the Pride parade makes its way through the city.‘This year, things are different.‘However, although we cannot get swept away with the joy of Stockholm’s Pride Parade this year, we can at least experience it together here – digitally.‘Perhaps even more of us will be able to participate in this way.
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