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The guy behind Boy Butter is a hunky Israeli-born swimmer with a history degree

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If you’ve spent any time in gay-friendly sex spaces, chances are you’ve seen Boy Butter, the cheeky personal lubricant with packaging that would look commonplace in a grocery store dairy aisle.Turns out, the brand was started by Eyal Feldman, a now-44-year-old Israeli-born swimmer who has a history degree and competed in the Gay Games.Before selling the lube, Feldman worked full-time at the gay clothing company Nasty Pig.

He said he recognized (ahem) a “hole in the market” because there weren’t organic personal lubricants that lasted as long as silicone but washed off with water alone.

Sensing this, he found a manufacturer and launched Boy Butter using a $100,000 loan from his parents.He used to market his products on gay social media spaces, RuPaul’s DragCon and national leather events, using muscular thirst influencers.

But he recently told Outsports that he’s planning on running future commercials on ESPN, NFL Network and FOX Sports, something that could curdle the milk of the latter network’s conservative viewers.

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