Tim Cook, Apple’s CEO, in a press statement.“On many fronts, Apple supports the ongoing and unfinished work of equality for diverse and intersectional communities, and we want to provide every opportunity to celebrate and honor this history during Pride season.”Related: Apple CEO Tim Cook says being gay is “God’s greatest gift”The braided solo loop ($99), which has the additional colors, features stretchable recycled yarn interwoven with silicon threads.A second band, the Pride Edition Nike Sport Loop ($49), features the six colors of the rainbow flag and is made from reflective yarn, designed to stand out if worn to exercise at night.Apple says the bands will help the company, “to build on its long-running financial support for LGBTQ+.