June 1 marks the beginning of Pride month, when parades pop up in cities around the world and rainbows start appearing in ads for liquor, banks, makeup and big-box department stores.
These events and campaigns are visible shows of support for the L.G.B.T.Q. community. They’re also good for business. Sometimes lumped under the label of “rainbow capitalism,” pride ads and merchandise are often the subject of jokes and memes that question the sincerity of corporate marketing and the influencers who help boost such messages.
This year, the online ribbing started right away. Katie Johantgen riffed on a common joke format just after midnight on June 1: an emotional coming-out message, ending with the reveal of a brand partnership: “I’ve realized life is short,” she wrote on Twitter, “which is why this pride I’ve decided to partner with Taco Bell, so I can Live Mas.” Though the tweet was meant as a parody, modeled after language influencers use to promote Pride campaigns, Mrs.
Meaws.com provides you with the latest lgbt news worldwide. Gossips, photos and videos, exclusive interviews, breaking news from the rainbow world of queer people are waiting for you here. So, stay tuned and get to know who, where, when and with whom in the world of lgbt, happy and proud people. Are you eager to know first!? Then just follow us every day and we will offer you more and more!
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2023. All rights reserved.