Transgender Influencer's Partnerships Drop After Dylan Mulvaney Controversy
Newsweek that she's seen fewer sponsorship opportunities since the Bud Light boycott began on April 1. With two weeks until Pride Month begins, Montoya told Newsweek she has received less than a dozen emails regarding sponsorship opportunities when normally she would have received "dozens and dozens"."What's wild is usually all of April and May I'm receiving dozens of emails from all sorts of brands large and small, networks, in-person speaking events, you name it," Montoya said. "The last three years have been overwhelming with the amount of emails asking to work with me for Pride."I haven't received a dozen yet," she added.Most of Montoya's sponsorships and partnership opportunities are centered around June, which is Pride Month.
For years, companies have used the month as a time to celebrate the LGBTQ+ community, making transgender influencers a sought-after partnership deal.
Montoya expected this year to be the same, but the surge in business opportunities she usually receives in April and May hasn't transpired.
With a collective of 1 million followers across her social media accounts, Montoya has a collection of sizable partnerships under her belt already, including with Rihanna's makeup brand Fenty Beauty and social media platform TikTok.Montoya said she still has several sponsorship opportunities, but most of them are from year-long contracts that were already in place before the Bud Light drama took hold."I'm going to be OK, I do have some partnerships," she said, adding that no company cited the Bud Light fallout as a reason not to partner with her.Pride Month is lucrative for many LGBTQ+ influencers, according to Montoya.
