Dylan Mulvaney Advertises New Brand After Bud Light Fallout
transgender influencer, 26, has been at the center of a storm over the past two months, after she in a video posted to Instagram on April 1 said that the beer brand had sent her a can with her face on it to commemorate 365 days of her living as a woman.Mulvaney's partnership with the brand drew condemnation from a number of conservative figures, including Texas Rep.
Dan Crenshaw, with many issuing calls for a boycott of Bud Light. It has also led to the overt scrutiny of an increasing number of companies and over their pro-LGBTQ+ marketing initiatives.The furor reflects anti-transgender sentiment that has been growing across the United States, with bills targeting the rights of transgender people being embraced by Republican governors and statehouses across the country.Amid the backlash, Mulvaney slowed down the frequency of her social media posts, particularly those featuring brand partnerships.
However, the California native last week shared a paid partnership ad on Instagram touting a product from K18 Hair—a brand she has worked with in the past.On Thursday, Mulvaney took to her Instagram Story to show off a pink embossed spiral curve bag by designer brand Mugler, ahead of stepping out in Los Angeles to attend the opening night of the stage show A Transparent Musical.
While Mulvaney tagged Mugler in the post, it was not specified whether she had been paid to promote the accessory.Newsweek has contacted representatives of Mugler via email for comment.Mulvaney has earned more than $1 million through promoting brands on social media, according to the New York Post.
