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WATCH: The true story behind the homoerotic magazine that was “Victoria’s Secret for men”

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All Man: The International Male Story.Founded in the mid-’70s by entrepreneur Gene Burkard, International Male has been credited with forever changing the world of men’s fashion and the public perception of masculinity.

Once sold with the tagline “Freedom for the man,” the magazine celebrated male beauty and emboldened its perusers to take comfort in looking fabulous.And you know what?

It worked! International Man became a bona fide hit. At its peak in the ’90s, it’s said that roughly three million copies of each quarterly issue were in circulation, with an annual revenue well over $100 million.Related: Gay and bi folks reveal how old they were when they acknowledged their sexualityThough not explicitly gay, the publication was responsible for more than a few sexual awakenings.

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