Be authentic
dallasvoice.comA message for advertisers that want to effectively reach the LGBTQ consumer Todd Evans | Rivendell Media It is all you hear about these days: authenticity.
Everyone wants to be authentic in their advertising campaigns and efforts, yet why do so many fall short? Of course, I am focused on the LGBTQ market and consumer, but certainly it is the same with other niche markets.
We all want the same thing: to be accepted — as a customer, as a consumer and, well, as a person. We all want to be heard. Everyone is a certain slice of the pie that companies want, and they want as many pieces as possible.
They want the teenager, the senior, the Black consumer, the LGBTQ consumer, the new mom — you get the idea. Everyone is something at some point, and the trick for any company is connecting with that consumer at the right time in the right place with the right message.
