‘Bros’ bombs at weekend box office
washingtonblade.comThe much-hyped new film “Bros,” touted as the first gay romantic comedy produced by a major Hollywood studio, bombed at the weekend box office, bringing in just $4.8 million, about half of the $8-10 million prediction for opening weekend.
The film, which stars Billy Eichner and Luke Macfarlane, finished in fourth place for the weekend; horror film “Smile” took the top spot with $22 million.
Eichner quickly turned to Twitter to blame straight people for the poor showing. “Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore, etc., straight people, especially in certain parts of the country, just didn’t show up for ‘Bros,’” Eichner wrote. “And that’s disappointing but it is what it is.” Not everyone agrees with Eichner’s assessment.
Variety, in a Monday story, cited marketing problems and a lack of star power as likely culprits for the disappointing numbers. “For the romantic comedy genre, star power is integral these days to getting people out of the house,” Variety’s Zach Sharf and William Earl wrote. “Paramount’s ‘The Lost City’ made it to the $105 million mark in the U.S.
