Billy Eichner’s historic new movie, Bros, sold $4.8 million in tickets during its opening weekend – roughly 40 per cent less than anticipated.
The film was marketed as the first gay romantic comedy released by a major studio, with Eichner making history as the first openly gay man to co-write and star in one.
It focuses on two gay men, played by Eichner and Luke Macfarlane, who, according to Universal, “maybe, possibly, probably stumbling towards love.
Maybe. They’re both very busy.” All of the principal heterosexual roles are played by openly LGBTQ+ actors and actresses, with its cast including the likes of TS Madison, Monica Raymund and Guillermo Díaz.