Bros, touted as the first mainstream Hollywood studio-backed gay rom-com, has opened to a less than enthusiastic response at the US Box office.Variety reported that Bros debuted at number four and had grossed $4.8 million in its opening weekend – half the collections projected by the studio.
Universal had expected a $8 to $10 million opening for the Judd Apatow-produced film directed by Nicholas Stoller and starring Billy Eichner and Luke Macfarlane.Before the movie was released, homophobes had review bombed the movie with low ratings.
Many middle eastern countries had banned the movie which featured out gay men.Eichner took to social media to blame one key demographic for the disappointing box office collections. “That’s just the world we live in, unfortunately.
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