What’s a queer film more groundbreaking than ‘Bros’? Gay Twitter™ has all the wrong answers
Bros‘ opening weekend was a bit of a dud.Despite positive reviews, Billy Eichner‘s big, gay, studio rom-com underperformed at the box office, and the writer/star says the straights are to blame.
But the internet is full of armchair experts, and everyone seems to have their own theory as to why Bros failed to bring people (straight, or otherwise) to the theater.One of the prevailing thoughts is that Bros just wasn’t marketed well.
Some feel that the promotion and press neglected to showcase how gut-bustingly funny the movie was, and instead leaned too hard into how “important,” “historic,” and “groundbreaking” the movie was.Related: Billy Eichner and Luke Macfarlane on the ‘Bros’ scene they were most nervous aboutIt’s that latter point that’s turned Eichner’s comedy into a meme—albeit not in the way he would’ve wanted.
It started this morning when Twitter use @weekend3warrior posted the following prompt to their thousands of followers:Name a queer film more groundbreaking than Bros— not m*rt*n (@weekend3warrior) October 3, 2022It’s the kind of tweet that some are reading (and responding to) as if it were completely sincere.
