Earlier this month, Cadbury Chocolate celebrated five decades of their signature Creme Eggs with a commercial showcasing various methods of eating the treat.
The visual also showed real-life couple, Callum Sterling and Dale K Moran, spinning around a rooftop before intimately sharing a Cadbury Egg mid-kiss.
Social media quickly latched onto the video, with many consumers and queer viewers praising the long-running chocolate company for their new and inclusive approach to advertising.
However, there were a few who criticised Cadbury for the “inappropriate” message (sigh), while others believed the advert was guilty of fetishising the queer community.