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Cartier Ad Claims Gay Couple With Rings Are 'Father and Son'

video spot: a straight couple dancing on a rooftop, two women holding hands and playing guitar, and two men bicycling and embracing one another.The advertisement ends with a question: "How far would you go for love?" The insinuation from the text, visuals, and sweeping music is that the pairs presented in the ad are all lovers.

However, shoppers at Tmall — China's premiere digital shopping marketplace — are reporting on social media that the same-sex couples in the video are also featured as still-image ads with captions claiming their relationships are strictly platonic."Mutual understanding beyond words.

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