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Lush launch campaign to urge MPs to ban conversion therapy
conversion therapy – with no exemptions.The UN defines conversion therapy as an umbrella term to describe ‘interventions of a wide-ranging nature, all of which have in common the belief that a person’s sexual orientation or gender identity can and should be changed.’Conversion therapy methods vary widely, with some of the so-called therapies involving psychotherapy or medical practices. People who have been subjected to conversion therapy have also reported being electrocuted.Lush’s campaign, in partnership with Galop, the LGBT+ anti abuse charity, invites shoppers to come into store, where they can scan a QR code to send a Valentine’s e-card to their MP, asking them to have a heart, and ban this horrific practice.Customers can also sign a large Valentine’s Day card in stores, which will later be sent to MPs.