Launched this week to coincide with Valentine’s Day, world renowned beauty retailer LUSH has teamed up with GALOP, the UK’s LGBTQ+ anti-violence charity, to call on the UK Government to pass legislation that bans so-called ‘conversion therapy’.
As a duo, their aim is to ensure legislation is passed that would fully protect all victims of so-called ‘conversion therapy’ in the UK – with no loopholes.
Lush stores across the UK feature windows bringing urgent attention to the issue of ‘conversion therapy’, prompting customers and passers-by to scan a QR code which will send a ‘Valentine’s E-Card’ to their MP to ‘Have a Heart’ and ban ‘conversion therapy’.
On the 14 February, hundreds of signatures were also added to large Valentine’s Day Cards in store which will be sent to MPs after the campaign.