Could Sharing a Booty Pic Help Save Lives?
American Cancer Society, colorectal cancer is a cancer that “starts in the colon or the rectum. These cancers can also be called colon cancer or rectal cancer, depending on where they start.” Colon cancer and rectal cancer are often grouped together and called colorectal cancer because they have much in common.An estimated 900,000 people worldwide died from colorectal cancer last year, with 53,000 in the U.S.
alone. This is a number the nonprofit Cheeky Charity is working hard to change by promoting things like regular screenings and early detection and treatment. “Our butts have been taboo for too long!” exclaims its website.With its #MarchYourButts campaign, Cheeky Charity is hoping its unorthodox approach will generate more awareness around colorectal cancers.
The fun and flirty campaign is encouraging folks to bare their bums (or keep it clothed if you like) for the cause, and then share their booty pics on social media with the hashtag #marchyourbutt.While many of the photos showing up from the campaign are certainly sexy, it’s not quite as scandalous as it sounds since you’re supposed to cover your booty up with the org’s cute heart-shaped booty logo.
