The popular gay dating app Jack’d has issued an apology over a notification sent to users reading “All Waves Matter.” Critics of the notification have charged racial insensitivity, drawing the obvious parallels to “Black Lives Matter.”Jack’d sent out the notification to users March 8, presumably as a means of encouraging users to use the “wave” function.
On Jack’d users can send virtual “waves” to one another to attract attention or help initiate a conversation. The use of the “All Waves Matter” function also appears even more insensitive considering the app has marketed itself on its racial inclusivity.
The use of the phrase conjures similarity both as a parody of “Black Lives Matter,” and as a variation on “All Lives Matter,” a phrase.