Kellogg’s has just announced a new pride-themed cereal that celebrates and supports the LGBTQ community and will be released just in time for Pride Month The limited-edition cereal will feature berry-flavored, rainbow-colored hearts covered in edible glitter.
Various Kellogg cereal mascots, including Tony the Tiger; Toucan Sam; and Snap, Crackle and Pop appear on the box because they are “Together with Pride.” The cereal will be available at select major retailers nationwide beginning in May.
The 7.8-ounce box will have a suggested retail price of $3.99, the company said in a press statement. Kellogg’s has partnered with GLAAD on the cereal release.