Marketing to the LGBTQ community should extend beyond slapping on a rainbow label one month a year DAVID TAFFET | Senior Staff Writertaffet@dallasvoice.com In time for Pride Month, Kellogg’s has released a new cereal of rainbow-colored hearts and edible glitter.
Also this month, Lego is offering, for the first time, Pride blocks that include the trans colors and extended Pride colors with human figures that snap into the rainbow assortment of blocks.
But how much did Lego spend advertising its new blocks? Not a penny on local or national media. Not one cent spent shipping samples.
They just emailed a press release with one picture that both gay and straight media jumped on. Even if the LGBTQ community can’t figure out what to do with those