The city of San Francisco is launching a COVID vaccination campaign in conjunction with today's Transgender Day of Visibility.
The Office of Transgender Initiatives in partnership with community organizations and the city's COVID Command Center created the multimedia vaccine campaign called "Show your Pride!
Get Vaccinated." The campaign builds off of a trans wellness initiative the office and city created to address the impact of the pandemic on the LGBTQ community, vaccine hesitancy, and to improve access to information and vaccine signups, according to officials.
The campaign is utilizing video interviews and digital resources to highlight LGBTQ people who have received the vaccine in San Francisco, including those particularly from the