Virgil Abloh’s triumphant collaborative relationship with Nike began back in 2016, when he was tasked to reimagine ten of Nike’s most classic shoes.
The project titled The Ten saw icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others, reworked, remixed and reinvented.
They successfully reinvigorated sneaker culture.Utilising his degree in Civil Engineering, from the University of Wisconsin-Madison, it’s clear key craftsmanship and technical imagination was injected and projected onto the sneakers.
Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh plays with language and sculptural elements to construct new meaning.