Bella Hadid Bella Hadid

Bella Hadid sparkles as the new face of Swarovski

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Vibrant, authentic and captivating, Bella Hadid shines bright in Swarovski’s new dynamic collection. Under the creative direction of Giovanni Englebert, Swarovski has fast become the deliciously vibrant jewellery brand on everyone’s mind.

The crystals are kaleidoscopic, alluring and serve the perfect glittering touch to add luxe glamour to any moment. When examining the dynamic and multidimensional shine of the pieces, there’s no better muse than Hadid.

She is forever the moment and the face that will launch a thousand crystals. Photographed by iconic duo Mert Alas and Marcus Piggott, the campaign presents a portrait series exploring the different energies and attitudes of Hadid and Swarovski.

Gone are the days of jewels being reserved for ballroom opulence, instead it’s time to express yourself at any moment and without formal permission.

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