Billy Eichner breaks silence on Bros’ controversial marketing: “There wasn’t much of a blueprint”
Billy Eichner has opened up about Bros’ polarising marketing strategy in a new interview. On 30 September, the highly anticipated LGBTQ+ romantic comedy hit theatres in the US.
Written by Eichner and Nicholas Stoller (Neighbors), with the latter also directing the film, Bros received rave reviews from critics and even earned an 89% fresh rating on Rotten Tomatoes.
However despite critical acclaim, the film landed in fourth place at the box office and only made $4.8 million in ticket sales.
During a panel at the New Yorker Festival with LGBTQ+ legend Harvey Fierstein, Eichner opened up about the film’s performance and defended its polarising marketing strategy (per Deadline). “There wasn’t much of a blueprint for this movie when it came to the marketing and all that,” he said in response to Fierstein’s criticisms of Universal’s promotion campaign. “[Universal] could not have been more supportive every step of the way.
