Bros, underperformed at the box office over its opening weekend. One person shedding no tears for the Eichner-led project is Meghan McCain.In her latest column for the Daily Mail, McCain sets out why she believes the movie faltered.Bros was made for a reported $22million, with an estimated further $30million spent on promotion.
It took $4.8million over its opening weekend in the US. In response, Eichner tweeted, “straight people, especially in certain parts of the country, just didn’t show up for Bros.
And that’s disappointing but it is what it is.“Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast!”Related: Billy Eichner responds to “dismal” box office for ‘Bros’ on its opening weekendMcCain slammed Eichner for suggesting anyone who chose to see horror flick Smile (which took the number one slot at the box office) instead of Bros over the weekend a “homophobic weirdo”.McCain offered her own opinion on why people chose horror over Bros.“Maybe one possible explanation is that horror movies are particularly popular right now.
Interest in the genre tends to spike during times of political and cultural unrest.“Or maybe it could be that we are weeks away from Halloween, so horror fits the mood.