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Billy Eichner responds to “dismal” box office for ‘Bros’ on its opening weekend

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Bros seriously underperformed at the box office over its opening weekend and Billy Eichner believes straight people are to blame.The eagerly-anticipated gay rom-com, produced by a major studio and starring an all-LGBTQ cast in lead roles, opened at over 3,300 theaters nationwide.It met with almost unanimously good reviews, with both critics and audiences scoring it above 90% on aggregate site Rotten Tomatoes.However, it came fourth at the weekend box office, taking $4.8million.

Its production budget was around $22million. Movies usually need to take around three times their budget to turn a profit, after taking into account the slice theaters take and the costs of marketing and promotion.Related: Colton Underwood sings Billy Eichner’s praises in the sweetest way possibleThe Bros takings placed it behind horror flick Smile (a $22million debut), Harry Styles-starred Don’t Worry Darling ($7.3million on its second weekend), and The Woman King ($7million).Variety called Bros’ takings “paltry”.

It says Universal was hoping for an opening weekend of $8-$10million.The Hollywood Reporter called the Bros figures “dismal”.Box Office Mojo said, “This is a worse debut than the summer’s sole studio live-action comedy Easter Sunday, which had a $5.4 million opening and went on to gross just $13 million.

Bros could do better when it’s all said and done with good word of mouth, but it’s a dismal opening not just for the $22 million film but for the comedy genre as a whole.”Responding to the box office data, Eichner posted a Twitter thread last night.

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