Billy Eichner's New Movie: Did Homophobia Doom It Or Was It Something Else?
newsweek.comBros came in fourth place in this past weekend's box office results, and Billy Eichner—the film's star and co-writer—is firmly blaming homophobia for the disappointing finish.However, other factors may have played a role in the film underperforming.
One box office expert told Newsweek the declining popularity of comedy movies in general was shown by Bros' performance."Comedy is a tough sell in Hollywood, maybe the toughest sell of all genres right now," Jeff Bock, senior media analyst at Exhibitor Relations, Co., said to Newsweek. "With big names like Adam Sandler, Kevin Hart, Eddie Murphy, Melissa McCarthy and even Ryan Reynolds lending out their talents to streamers, the theatrical marketplace for comedies has cratered."Eichner placed the blame for his film's returns on homophobia in a series of Sunday tweets."That's just the world we live in, unfortunately.
Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn't show up for Bros," Eichner wrote.He added, "Everyone who ISN'T a homophobic weirdo should go see BROS tonight!
You will have a blast!"Everyone who ISN'T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don't get this opportunity often.
