"Bros." Was Always Going To Have A Hard Time Being A Successful Hit
buzzfeed.comBros. Since the press for Billy Eichner's queer rom-com began, a lot of has swirled around it, from the all-LGBTQ+ cast, to it be being one of the "firsts" of its kind, and so much more with the idea that this film was revolutionary.
However, since its release, poor box office numbers, bad marketing, and an overall discomfort around the future of queer film by major studios have plagued the film.Let's be real before we jump in.
This film never stood a chance in gay or straight hell.How come we expected a film in a dead genre during a bad time for movie theaters to be everything queer people hoped for when 99.9% of all the other movies in theaters just flat out ignore LGBTQ+ people and themes?
As far as genre movies go, few are as dead as the romantic-comedies.While there have been a few standouts in recent years, like Crazy Rich Asians and The Lost City, those films succeeded on many other factors, with the rom-com aspects pushed to the back.
