Dallas Summer Musical rebrands to Broadway Dallas
dallasvoice.comBroadway Dallas president Ken Novice with WFAA’s Morgan Young at Thursday’s announcement of the 2022-23 season. (Photos by Rich Lopez/Dallas Voice) At its 2022-23 season announcement Thursday night at Music Hall, Dallas Summer Musicals announced its new name change to Broadway Dallas.
President and CEO Ken Novice mentioned that this has been five years in the making since his coming to the organization. Particularly that DSM provides entertainment well beyond the summer. “We changed our name from Dallas Summer Musicals to Broadway Dallas to accurately capture who we are and what we do.
It encompasses not only the magnificent work that we put on our stage, but also our other exciting events and community engagement and education programs through which we share ‘the spirit of Broadway’ with as many members of our community as possible,” Novice said.
From Broadway Dallas: As the premier presenter of touring Broadway in the region, Broadway Dallas will continue to deliver the hottest, most award-winning, edge-of-your seat exciting shows to its diverse, multi-generational audiences on a year-round basis (not just in the summer).
