Instagram, incensing conservative voices online.Some have suggested boycotting the company behind Bud Light, Anheuser-Busch InBev, for its use of a transgender celebrity in its advertising.Although it's unclear what impact this boycott may have on the company's sales, some commentators suggested the move has cost it billions of dollars in value.The ClaimA tweet by conservative commentator Matt Walsh, posted on April 11, 2023, viewed 8.4 million times, said: "The Dylan Mulvaney endorsement cost Anheuser Busch four billion dollars so far.
That's because we spoke out loudly and made them pay the price."Some conservatives say we should have ignored this issue. Would it have been better if Bud Light paid no price at all?
Is that what they'd prefer?"The FactsSince Mulvaney posted an ad on Instagram for Bud Light on April 1, 2023, the company's market capitalization has fallen by somewhere around the amount quoted by Walsh.While it is not the only way to value a company, market capitalization provides a value based on the total number of outstanding shares (total company stock held by its shareholders) multiplied by the price of a single share.Although analysts have used a variety of figures, the difference between its market cap from when the video was posted until April 11, 2023, is about $4 billion.