Dylan Mulvaney.Mulvaney previously participated in a sponsored social media post for Bud Light, as part of the beer brand's March Madness publicity push.
In reaction, conservatives online, driven by a broadening anti-transgender wave on the American political right, called for boycotts of the popular brand and its parent company, Anheuser-Busch.Despite the partnership amounting to one short video, the reaction grew, with conservatives sharing videos of themselves destroying cans of Bud Light and Anheuser-Busch facilities receiving bomb threats.Maybelline, a subsidiary of cosmetics industry leader L'Oreal, became the latest target of backlash under similar circumstances—partnering with Mulvaney for a short sponsored video post last month promoting one of the company's makeup brands.This is it btw.
This is the entire reason they're having a meltdown. Because Maybelline dared to sponsor a trans woman Dylan Mulvaney, for this 13 seconds video.
Meanwhile, women, trans and cis, with actual problems, are left to drown in hatred. TERFs are nothing but bigots. https://t.co/g6suQvx7Du pic.twitter.com/mv6lNyEx7CWhile it was initially shared a month ago by Mulvaney, the video resurfaced among conservative social media circles over the weekend, prompting calls for Maybelline to be boycotted.Boycott @Maybelline https://t.co/0nxhSMuoVbLet's see if the women come together & boycott Maybelline like the men did with Bud Light. #BoycottMaybelline https://t.co/WyCz3gDJoc"The latest fools to employ Dylan Mulvaney is make up company," one user wrote on Twitter, according to a CBS News report.