TikTok followers in sixteen days amid an ongoing backlash to the transgender influencer's partnership with Bud Light.The silence comes as the beer brand itself fell back into quiescence on its social media channels after a brief post to Twitter and Instagram on April 14 and news emerged of a recent staff change.
Prior to that, it had not posted since the controversy began online on April 2.Bud Light has faced calls for a boycott after sending a personalized beer can to Mulvaney, who has promoted the brand on her social media accounts, to commemorate her 365 days of being a girl.
The row has fed into a broader debate about the acceptance of transgender individuals in public life.Following the boycott calls, supporters of Kari Lake, the Donald Trump-backed GOP candidate for Arizona Governor in 2022, refused to drink the beer brand at an open bar at a rally in Iowa.
Meanwhile, a bar owner in Kentucky said he had noticed the drink sparking rows between patrons.Many prominent figures have also waded into the debate.